Overview
If your job posting isn't attracting applicants, a few things are usually worth a closer look: compensation, job title, and how visible the posting is on job boards. Here's how to improve each one.
Set a Competitive and Clear Compensation Range
Align with market rates. Research local market averages for the role and set a competitive salary. For example, entry-level roles might start around $60,000, while experienced positions could range from $70,000 to $80,000 or more.
Avoid broad ranges. Job boards often display the lower end of your range in search results. A wide range can reduce visibility, so use a specific, representative figure.
Highlight total compensation. For commission-based roles, include On-Target Earnings (OTE) to show potential earnings, for example $100,000 to $120,000 OTE.
Enhance Job Titles and Descriptions
Use searchable titles. Choose titles that match common candidate searches, such as "Real Estate Sales Agent" instead of internal variations.
Add scheduling details. Specify full-time or part-time status and include expected hours, for example Monday through Friday, 8 AM to 4 PM.
Highlight benefits. Clearly list perks like health insurance, PTO, and growth opportunities to make your posting more attractive.
Improve Visibility Across Job Boards
Refresh your posting. Updating your job posting gives it a new posting date, which can boost its position on job boards.
Use sponsorship. Sponsored postings often appear higher in search results. Consider setting aside a budget to boost visibility.
Connect LinkedIn. Link your business's LinkedIn page to enable Easy Apply, which simplifies the application process and can increase volume.
Troubleshoot Common Issues
Propagation delays. It can take up to 24 hours for job boards to fully post your listing. If no applicants appear after a few days, review your posting for clarity and competitiveness.
Avoid duplicate listings. Refresh or reopen your original posting instead of creating a new one. This keeps visibility and continuity instead of splitting traffic across duplicates.
Remove brand mentions. Avoid including other business names in your job title or description. It can reduce visibility.
Boost Applicant Volume with Additional Strategies
Share on social media. Promote your job posting weekly on platforms like LinkedIn and Facebook to increase reach.
Limit screening questions. Keep your application short to reduce drop-off before a candidate finishes applying.
Expand your location. Include nearby cities with larger populations to reach more candidates.
Following these steps will improve your job posting's visibility and help you attract more qualified candidates.