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What is SEO and how does it affect my job posts?

Learn how SEO improves job post visibility using keywords in titles and descriptions to attract more applicants.

Written by Tamalyn Holcomb
Updated this week

Overview

SEO (search engine optimization) helps your job posts appear in search results when candidates look for jobs online.

It works by using clear, relevant keywords that match what job seekers are searching for.


Why SEO matters for hiring

Candidates typically search using:

  • job titles (like “Sales Manager”)

  • skills or roles from their experience

  • common industry keywords

If your job post includes those keywords, it’s more likely to appear in search results and attract applicants.


How Wizehire uses SEO

Wizehire may update or suggest changes to your job title to:

  • improve visibility in search results

  • match common job seeker search terms

  • increase the number of qualified applicants

💡 Helpful note: These updates are designed to help your job get found, not change the role itself.


How to optimize your job title

Use clear, searchable keywords at the beginning of your title.

Example:

  • ❌ “Super Star Needed To Manage Our Team”

  • ✅ “Sales Manager”

Best practices:

  • put the main job title in the first few words

  • avoid vague or creative titles

  • keep it simple and recognizable


Where to use keywords

  • job title: most important for visibility

  • job description: add supporting keywords and details

  • screening questions: reinforce required skills


What to avoid

  • unclear or catchy titles without keywords

  • internal or company-specific job titles

  • overly long or complicated titles


Common Questions

Why did Wizehire change my job title?
To improve search visibility and help more candidates find your job.

Do keywords really make a difference?
Yes. Keywords directly impact whether your job appears in search results.

Can I still be creative in my job post?
Yes. Keep the title simple and use the description to highlight your brand and culture.

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