Overview
Not every great candidate is the right fit right now. Building a talent pipeline helps you stay connected with strong applicants who may be a better fit for future openings.
While Campaigns are available on Growth and Concierge plans, Quickstart and Essentials users can still nurture candidates by organizing them into a dedicated hiring stage and sending periodic bulk messages.
Create a nurturing workflow
Consider creating a custom hiring stage called:
Nurture
Future Fit
Talent Pipeline
Keep in Touch
Strong Candidate Pool
Move candidates into this stage when:
They interviewed well but another candidate was selected
They are qualified but timing isn't right
They are pursuing a required license or certification
You may have future openings that match their skills
They expressed interest in working for your company later
Stay in touch with bulk messaging
Once candidates are in your nurture stage, schedule regular reminders to reconnect.
Many employers find success checking in every:
30 days
60 days
90 days
You can create calendar reminders for yourself or your hiring team to send a bulk message to candidates in the nurture stage.
To send a bulk message:
Open the Job Dashboard
Select the checkbox by your nurture hiring stage
Click Email
Create your message (or use a pre-saved, reusable template)
Send to the group (they will not see who else is cc'd)
What should I send?
Your messages don't need to be complicated. The goal is simply to maintain the relationship.
Consider sharing:
Updates about your company
New openings
Hiring event invitations
Licensing or certification check-ins
Seasonal hiring opportunities
A simple "just checking in" message
Example nurture message
Subject: Just checking in
Hi [First Name],
I hope you're doing well. We wanted to reach out and let you know you're still on our radar as a strong candidate.
While we don't have the right opportunity available today, we'd love to stay connected. If your availability, experience, or career goals have changed, we'd be happy to hear from you.
Thank you again for your interest in our company.
Best,
[Your Name]
Common Questions
How often should I contact candidates?
Most employers find that checking in every 30 to 90 days keeps candidates engaged without overwhelming them.
What happens if a candidate is no longer interested?
You can move them out of your nurture stage at any time.
What's the benefit of nurturing candidates?
Maintaining relationships with strong candidates can reduce future hiring time, improve applicant quality, and help you fill openings faster when positions become available.