Overview
Campaigns let you automatically send emails to candidates in a specific Cohort.
Use them to nurture your talent pipeline, re-engage candidates, and stay in touch at the right time.
💡 Helpful note: Campaigns are available on Growth and Concierge plans.
Before you start
Campaigns require a Cohort.
👉 See How to create a Cohort
Create a campaign
Go to the Campaigns tab from your dashboard
Click + Create campaign
Set campaign details
Campaign Name (internal only)
Owner (manages the campaign)
From (email signature, can differ from owner)
💡 Helpful notes:
Candidate replies go to the owner’s email inbox (ex: Gmail or Outlook)
If replies are missing, check your Spam folder
Choose your cohort
Select one or more Cohorts to target
Campaign emails will be sent to candidates in those groups
Add emails to your campaign
Select or create an email template (required)
Choose a time delay for when the email sends
💡 Helpful note: Time delays are relative to the previous email in the sequence.
Example:
Email 1 → 10 days after candidate is added to the Cohort
Email 2 → 60 days after Email 1 (sent on day 70)
Click Save Email
Launch your campaign
Click Start Campaign to activate
To stop a campaign:
Click Stop Campaign
Confirm in the pop-up
What you can edit after launch
You can:
update email content and templates
edit the From name and email details
update subject lines and preview text
You cannot:
change time delays
add or remove email steps
change the campaign owner
edit assigned cohorts
Common Questions
Do I need a Cohort to create a campaign?
Yes. Campaigns require at least one Cohort.
Where do candidate replies go?
Replies are sent to the campaign owner’s email inbox.
Can I edit a campaign after it’s live?
You can update email content, but not timing, steps, owner, or cohorts.
Can I stop a campaign?
Yes. You can stop it at any time.
Check out use cases for Campaigns & Cohorts here!