Use Campaigns to automatically send emails to candidates in a specific Cohort—nurturing your talent pipeline and re-engaging top candidates at the right time. (Learn to create a Cohort here)
✅ Available on Growth and Concierge plans
Step-by-Step: Create a Campaign
Go to the Campaigns Tab
From your Dashboard, click Campaigns in the top navigation bar.
Click "+ Create campaign"
Set Campaign Details
Campaign Name – Internal use only
Owner – The campaign will be managed by the selected owner.
📥 Candidate replies will go to the owner’s email inbox (e.g. Gmail or Outlook).
🔎 If replies aren’t showing up, check the Spam folder.
From - This is an email signature and can be different from the Owner.
Choose a Cohort
Select one or more Cohorts you want to target with this campaign.
Add Email(s) to the Campaign
Choose when to send your email by selecting Time Delay:
Ex: “Send 10 days after candidate is Saved”
If you add more emails to create a sequence, time delays are relative to the last email in the sequence.
💡 Example:
Email 1 = 10 days after candidate is added to the Cohort
Email 2 = 60 days after Email 1 (sent on day 70)
Select or create an email template
A template is required to save your email
Then click ‘Save Email’
Review & Launch
Click Start Campaign to activate!
Stop your campaign at any time by clicking “Stop Campaign” in the top right - and confirming in the pop-up.
🔒 After Launch, What Can You Still Edit?
✅ You can:
Change the email content and templates
Edit the “From” name and email details
Update subject lines and preview text
🚫 You cannot:
Change the time delay between emails
Add or remove email steps
Change the Campaign owner
Edit the Cohorts attached
Make sure you’ve created a cohort to send your campaigns to - learn how!
Check out use cases for Campaigns & Cohorts here!